Two Years In – My Blog Earning Report

There is a newer income report out. Read it here: Half-Yearly Blog Income Report, Dec to May 2017

I have a very exciting announcement to make. This blog now makes a full-time income. It makes the same as a graduate working in London. That’s crazy!

Since the last earning report six months ago, the blog has averaged over £3,000 a month. I can’t really believe it. After my first six months report, I remember some friends taking the piss about how little it earned (£213 total). “drinks on Sam” and that sort of thing. And now it’s making almost 100 times that amount.

Here is a graph of the monthly income for the last 18 months. (I’ve removed the first six months as they made almost nothing)

Well if that doesn’t encourage you to start a blog, I don’t know what will! Here’s my quick guide on how to start a blog. It’s pretty easy, requires no programming skills and takes less than an hour.

Now let’s dive into the details and see exactly where that money is coming from.

I don’t have any advertising on the site and I don’t take sponsored guest posts (where you get paid to write a post on something). All the income comes from affiliations. That means that I earn a small commission on some of the items I talk about on this site.

For instance, if you read my ‘how to start a blog post‘ and go on to sign up for BlueHost hosting, I will make about £40 in commission. If your blog then does well and you get to the point you need to upgrade, you might read my post on supercharging my blog and sign up to WP-Engine, which will earn me another $200.

It’s a pretty basic way of making money from a blog. After I write a post I will Google each product I talk about and along with ‘affiliate scheme’. If there is one I will sign up and see if it makes any money.

I like it as it allows me to have complete quality control over the content on my site. I get to write exactly what I would anyway. If on the other hand, I put adverts on this site using something like Google Adsense, I wouldn’t get any say in what companies are displayed.

Now, onto the monthly breakdown.

June 2016

Total: £2,856.61 ($4,150)

July 2016

Total: £2,909.18 ($4,250)

August 2016

Total: £2,439.01 ($3,512)

September 2016

Total: £3,059.69 ($4,037)

October 2016

Total: £3,794.24 ($5,006)

November 2016

Total: £3,205.44 ($4,035)

Six-Month Total: £18,264.17 ($24,990*)

Two-Year Total: £24,850.44 ($34,535*)

* The recent currency nightmares with Brexit probably mean that these estimates are almost certainly substantially off.

What Next For The Arbing Blog?

After this blog earning report, it is going to be hard for me to justify continuing to treat the blog like a hobby. I think there is a lot of potential still left in the site. I don’t really do much marketing, most of my posts aren’t monetized, and I ignore most of the ‘best practices’ that other bloggers bang on about.

If I decide to start treating it like a real job that will all have to change.

But, I don’t want to create a job for myself! Plus I have plenty of other projects that I am working on.

I need to decide what to do and what direction to take this blog in. What do you think?

Would you appreciate more frequent posts or do you think it would detract from the quality? Would you like to see some guest posts? Written by experts on the most popular topics, such as Amazon FBA and Matched Betting?

  • Great results Sam!. How has the traffic grown over the last two years compared to the income.?
    I would just be wary that the majority of the income is dependent one main affiliate group ie: matched betting.

    Also as regards direction of the blog, as you now undoubtedly have a large loyal following why not create your own product based on your knowledge? Something like a Udemy type course on online business….

    • Hi Paddy. The traffic hasn’t been that linked to income, in general income increase has been more steady than traffic. I think that is because some Matched betting services are subscription ones. So even if someone signed up in January I could still be getting commission months later. In the last six months I’ve had more views than the previous 18 months put together.

      I’ve been thinking about creating some sort of paid course or video series or something. It would have to be very deep into one subject for me to be comfortable asking anyone for money. Which would be a lot of work to create. Would I be better of spending than time improving the general blog and upping my affiliate income? We’ll see, I’ll brainstorm some ideas!

  • Ale_S

    I like your posts. And the success is because you talk about things that people interested in making money online are eager to find. You also show proof of your past, and always 100% sincere. I always would prefer quality than quantity also.

  • Glenn Herriott

    Hi Sam. I’d advise carry on exactly as you are. I don’t think guest posts would be any good. More posts would be great, but only if you can. Quality over quantity for sure.

  • Joe

    Very impressive!

    Maybe you could write some posts on how you get the visitors to your blog who go on to purchase things? EG for what you do for promotion and getting visitors who are ready to buy things?

    £3,000 is a good amount but it doesn’t mean you have to stop treating the blog like a hobby – that approach is obviously working so no need to mess with the formula unless you really need more money from this blog?


  • Scott Garl

    Congratulations Sam! I get a lot of good ideas from your writings. Keep it up! Best to you from the USA.

  • Richard

    Good work Sam.
    I work as an (ESG) equity analyst which means that I do a lot of reading. Of all the research and writing that crosses my desk this blog is one of a tiny number of things that I consider to be a must read rather than a good to read. The reasons? The quality of the posts is always excellent, I like the writing style and the transparency about business is fascinating for me.
    I’d certainly welcome guest posts but I’d hate to see the quantity of post rise at the expense of quality. I can’t speak for anyone else but it’s the quality that brings me back and if that gets diluted I probably wouldn’t visit nearly as often.

  • Nick

    Random question but do you still actually do matched betting as a source of income? (not affiliate linking)

    • Hi Nick. I do a bit, mainly taking my fiance through it so she can earn a side income and I can keep up with how the environment develops.


    That’s cool. What is more, if we take into consideration that you post only a few articles every month, you success can be called as an extraordinary one. Wish you more earnings!

  • Omar Sahal

    Great blog Sam. Could you talk more about the conflict of interests you get from advice posts & affiliate marketing.

    • Conflict of interest is an interesting issue. Can you write a truly unbiased review if you get paid for every sale? You’re subconsciously going to be more positive than you might normally be. I have my own moral standard that I adhere to: I only look for affiliate links after I’ve written the post. If the companies I talk about don’t have one that’s fine – I leave it and don’t go checking the competition.

      An example of that is Upwork. I haven’t been able to find an affiliate program for them, but still refer people to them because I think they’re better than Freelancer – who do have an aff network.

      I think that affiliate marketing is one of the ways to make money from a blog that has the least conflict of interest. The other way people make money is through sponsored posts. Where an outside company will pay them to publish a post. Kind of like fake news – there was a pretty good south park series on it. The other way people make money is by promoting their own courses of books – which are probably not going to be as good as other ones on the market.

      • Omar Sahal

        Thanks for the reply Sam, seems like a good way to handle the conflict of interests.

  • Hey Sam – New to your blog but finding it a really worthy read already. I’d love to know how your time input relate to these outputs. In Nov, matched betting affiliates were 83% of your income – did it take 83% of your time? How do you think about allocate time to different projects?

    • It doesn’t really relate as most of the current income is from stuff I worked on in the past. So matched betting affiliate earnings are from blog posts I wrote in 2015 and 2015 that are now earning a continued good income. I don’t really market them at all (although that will probably change). Hopefully what I am working on now will earn a good income in a year or two too!