Half-Yearly Blog Income Report, Dec to May 2017

Every six months I update you on how much this blog is earning. I don’t have to do it, but reading other people’s income reports is one of the reasons I got motivated enough to start a blog in the first place. Hopefully, my reports will inspire you to do the same. I’ve been writing for 2.5 years, here are each of the previous reports:

I have been writing for 2.5 years now, here are each of the previous reports:

How The Blog Makes Money

Now let’s dive in and see exactly where that money is coming from. I detailed out the strategy behind this blog in a very detailed post:

Post: What It Takes To Create A Successful Blog – The 3 Crucial Aspects

But let me give you the short version here.

I don’t have any advertising and I don’t take sponsored guest posts (where you get paid to write a post on something). All the income comes from affiliations. That means that I earn a small commission on some of the items I talk about on this site.

For instance, if you read my ‘how to start a blog post‘ and go on to sign up for BlueHost hosting, I will make about $40 in commission. If your blog then does well and you get to the point you need to upgrade, you might read my post on supercharging my blog and sign up to WP-Engine, which will earn me another $200.

It’s a pretty basic way of making money from a blog. After I write a post I will Google each product I talk about and along with ‘affiliate scheme’. If there is one I will sign up and see if it makes any money. I have signed up to maybe about 50 affiliate schemes. Of which most only make a few pennies but a few do really well.

I like it as it allows me to have complete quality control over the content on my site. I get to write exactly what I would anyway. If on the other hand, I put adverts on this site using something like Google Adsense, I wouldn’t get any say in what companies are displayed.

Now, onto the monthly breakdown.

December 2016

Total: £3,771.67 ($4,827)

January 2017

Total: £5,071.94 ($6,492)

February 2017

Total: £4,620.94 ($5,914)

March 2017

Total: £5,559.04 ($7,115)

April 2017

Total: £5,160.95 ($6,606.01)

May 2017

Total: £5,339.31 ($6,834.32)

Six-Month Total: £29,523.86 ($37,789)

All-Time Total: £54,367.73 ($69,590*)

* The recent currency nightmares with Brexit probably mean that these estimates are almost certainly substantially off.

Plans For the Future

I’m pretty happy with how the blog is going. It really needs me to spend more time on it, but I have other businesses which are more of a priority. Plus if I spent all my time on the blog, I’d have nothing to write about!

But what I am not happy with is how much exposure the blog is getting. I have spent very little on marketing this blog and it has been spread primarily by word of mouth, which is a shame. I think there are a lot of people who haven’t read any of my stuff simply because they don’t know it exists. So now that the blog is earning quite a lot I am going to try and change that by investing those profits. There are two things I am going to be spending money on:

  • I have launched my entrepreneurship grants. Every three months I will give away $3,000 to aspiring entrepreneurs. I hope that the publicity from this will cover the costs of giving the money away. If it doesn’t, at least I’ve helped some people!
  • I will be spending between £750 and £1,750 a month on SEO. Mainly keyword building. The exact amount will really depend on what I can get for my money. I have been using someone for the last two months and the results are so far looking promising.

Thank you for supporting the blog and helping it to continue to grow!

  • Nice work, Sam. In regards to hiring for someone for help on the SEO – how do you think about hiring someone vs doing it/learning to do it yourself?

    • I’ve done a lot of research and know quite a bit about SEO and how to do it myself. And I do all the on-page SEO myself. But the process of link building in-particular is very time-intensive.

      For instance, one tactic is to find all the phrases I appear on page 2 of Google for. Then find content that is similar but not as good as mine related to that phrase. Then find every website that currently links to that lesser content. And then contact those websites, and share my content with them with the hope they’ll link to me pushing me from page two to page one.

      It sounds easy enough. But knowing how to find those sites, what to say and then how to negotiate with website owners is a pretty developed skill. A good SEO will be able to do it better and quicker than me. And it leaves me with the time to focus on content and my other businesses. Outsourcing jobs like that makes a lot of sense.

      I do think it is really worth your time learning as much as possible about SEO. Otherwise it is almost impossible to find and hire someone who really knows what they are doing.

      That’s the plan anyway! We’ll see how it works out.

      • Got you. It’s as if you’re outsourcing the SEO ops rather than the SEO knowledge itself. As you say, to hire someone effectively there is a minimum amount you need to know yourself.

        • Yeah pretty much. Originally I gave the job to my general assistant. But it was a bit more involved and needed a bit more knowledge than just following a recipe and sending template emails. So now I am trying an agency. But it’s not like they have a secret SEO technique. I know exactly the logic of what they’re doing. We discuss and brainstorm different strategies. And then they implement it.

  • Great results!!. But is it not concerning long term, that the majority of income is based on affiliate income?
    Regardless beats 95% of “real jobs”

  • Dan

    Hi Sam, great post and really inspiring hearing what you make from this blog. I’ve recently got into matched betting because of you posts (thanks very much), I’d never heard of it before. I’ve made a decent profit from sign up offers and am moving onto reload offers and then I’ll be looking at abs. I notice that you are making around £3k each from this, is this mainly from ads or realoads or both? The reason I ask is that most of the sites (even Oddsmonkey which I signed up to through your link) are saying that realistic profit is around £1k per month. Reading your post about Rebel Betting I fit the criteria which you say is required to use them for abs, so wondering if it is worth doing abs as well…. sorry for the long post but thanks for all the help your blogs provides!